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Founded in 2020 by Robbe Nelissen, affectionately known by his friends as Bobby, BOBBY initially reflected the personal touch of its namesake. In 2022, Robbe joined forces with Irma Janssens, and since then, BOBBY has been co-managed by the duo. BOBBY is celebrated for its mastery of goldsmithing, allowing the brand to push the boundaries of jewelry design.

Combining traditional techniques with a modern approach, BOBBY’s creations are young, bold, and sexy, yet simultaneously classic and timeless. Each piece is edgy, inclusive, and defies genre categorization.

Based in Antwerp, BOBBY currently focuses on online sales and does not operate a physical store. Keep an eye on our website and Instagram for updates on pop-up events, or book a shopping appointment at our studio. BOBBY designs are unisex, suitable for all genders (M/F/X). Committed to sustainability, each piece is handcrafted and made to order to ensure there is no unnecessary waste or overstock. We only use precious metals like silver and gold, and high-quality gemstones.