Inspired by her upbringing surrounded by her parents' fashion label, Paloma Lanna embarked on her own venture by launching Paloma Wool in 2014. Headquartered in Barcelona, this vibrant and unconventional women's clothing brand celebrates the allure of simplicity, all while prioritizing sustainable and locally sourced production methods. Paloma Wool's pieces are both elegant and audacious, each telling a distinct story that transcends the transient trends and seasons of the fashion industry.

From cut-out tank tops to rib-knit miniskirts and flared trousers, the collection showcases psychedelic patterns that evoke a sense of nostalgia, complemented by intricate embroidery and contemporary, well-defined silhouettes. Drawing inspiration from both traditional and contemporary design influences, Paloma Wool encapsulates whimsical sophistication in each of its distinctive collections.