AVAVAV

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Based in Florence, the ready-to-wear label AVAVAV presents a sustainable approach to fashion by utilizing deadstock fabric. Creative director Beate Karlsson embraces the unique challenge of working with surplus materials found in local warehouses, resulting in an extraordinary collection of clothing and accessories. Each piece is characterized by its bold, dynamic, and exclusive nature.

AVAVAV's eclectic line showcases a distinctive avant-garde aesthetic through the use of vibrant patterns, asymmetric draping, cut-outs, and ruching. Trousers, skirts, and tops explore a range of silhouettes, including flared, oversized, and form-fitting styles. The brand's signature patent leather boots, featuring finger-shaped toe molds, have garnered a cult following.

By subverting conventions of traditional construction and design, AVAVAV stands as a trailblazer in the realm of alternative sustainable fashion. The brand's commitment to repurposing deadstock fabric and creating limited-quantity pieces exemplifies its dedication to innovative and conscious practices.